Ibtida logoIBTIDA
About Ibtida

A studio built on restraint.

At Ibtida Productions, we believe every frame should have purpose. We create films, photographs, music, and visual experiences that are crafted with intention—not excess. From commercial campaigns and branded storytelling to music production, podcasts, and studio experiences, we partner with businesses, creators, artists, and entrepreneurs to bring meaningful ideas to life. Our goal is simple: to build work that is visually timeless, emotionally engaging, and remembered long after it is seen. Every project reflects our commitment to creativity, precision, and authentic storytelling.

Our Team

People behind the frame.

Anurag Chidambaram

A decade of brand and cinema work across India, London and New York.

Anurag Chidambaram
Founder · Director
Sridhar Chidambaram

Anamorphic-first cinematographer with a background in fashion film.

Sridhar Chidambaram
Founder · Director
Riya Malhotra

Offline, online and color, from documentary to commercial.

Riya Malhotra
Head of Post
Kabir Sen

Composer, producer and mixing engineer. Built the room from the ground up.

Kabir Sen
Head of Music
Naina Suri

Strategy, story and art direction for brand-first films.

Naina Suri
Creative Director
Ankit Bose

Editor and motion designer crafting rhythm, pace and finish across every film that leaves the studio.

Ankit Bose
Video Designer
Our Studio

Purpose-built in Noida.

A 6,000 sq.ft creative facility housing a treated music room, a podcast studio, a cyclorama shoot floor, three edit suites, a color bay and a curated rental inventory of cinema cameras, glass and lighting.

  • Music Studio
  • Podcast Room
  • Cyclorama Stage
  • Edit Suites
  • Color Bay
  • Rental Gear
Music studio
Rental studio
Production floor
Testimonials

Kind words, honestly earned.

"Ibtida translated our brand into moving image with a rare kind of restraint. The final film felt like us — only better."
Ananya Rao
Head of Brand, Aurora
"The most professional shoot experience we've had in India. Every frame considered, every deadline met."
Rohan Mehta
Founder, Meridian
"From studio sessions to the final mix, they treated our music like it was their own. Genuine collaborators."
Kabir Sen
Recording Artist
"A studio that thinks like a creative partner, not a vendor. We keep coming back."
Meher Kapoor
Marketing Lead, Obsidian
Terms & Conditions

The fine print, plainly stated.

Last updated: July 2026.

  1. 01

    Bookings

    Bookings are confirmed once the agreed advance payment is received. Shoot dates are reserved upon confirmation.

  2. 02

    Changes & Rescheduling

    We understand plans can change. Any cancellations or rescheduling requests should be communicated as early as possible, and applicable terms will be discussed based on the project schedule.

  3. 03

    Payments

    Payments are made according to the approved quotation and agreed milestones. Any alternate payment arrangements will be specified in the project proposal.

  4. 04

    Ownership & Usage

    Clients receive usage rights for all final approved deliverables as outlined in the project agreement. Raw footage and working project files remain the property of Ibtida Productions unless otherwise agreed.

  5. 05

    Portfolio

    Unless confidentiality has been requested in writing, completed work may be featured in our portfolio, website, and social media channels.

  6. 06

    General

    We value transparency, collaboration, and professionalism. Any unforeseen circumstances will be handled fairly and communicated promptly to ensure the best possible outcome for both parties.